Supplied to us by that famous Outdoors Clothing company in Maine, this flannel is the real deal. The exclusive flannel fabric is meticulously woven with longer-staple cotton, making a huge difference in fabric strength and quality. Then, it's meticulously brushed eight times on each side and given a "touch test" by a master weaver to declare it soft enough. A great shirt proudly displaying our silver Harpoon embroidered logo.